Thea Zimmer’s decades of employment in an increasingly “feminized” corporate America provides the fodder for Cake It! In the vignettes that make up Cake It!—the jottings that bring together the real life, the overheard, the imagined—Zimmer presents an unapologetic work in progress. The women of Cake It! freely tell their tales, in offhand comments, in whispers behind the walls of cubicles, in self-aggrandizements expressed so readily and anonymously into cyberspace.
Designed exclusively for the Web, Cake It! interweaves the insights of writer Thea Zimmer and new media artist, Joey Bargsten. Its design draws the reader, along with the fiction’s personae, into a central confrontation that emerges from the randomness of its narrative fragments. This collage of characters and events culminates in the segment of the piece that takes place at a national editors convention.
Bargsten—having received numerous awards for his digital innovations—has found the ideal collaborator in Zimmer, whose dystopian tale can only be so compellingly realized via digital means. Cake It! fully dimensionalizes Zimmer’s meditation on women in mid-level corporate-America—immersing the reader in the office, the cubicle, the screen.
Please click on the thumbnail below to launch Cake it!